Quote in the Los Angeles Times


Oh well... for a smalltime Dutch prof lost somewhere in the American wilderness, this is a wonderful little tidbit of information: after a delightful and thorough interview with a reporter, she was kind enough to quote me in a story in the Los Angeles Times today (May 3, 2007) on the changing marketing techniques of major media corporations to reach consumers who do not want to be seen as consumers anymore... The quote in context:
Young moviegoers today don't want to be treated as passive observers but as collaborators. "That's the only way to reach these consumers, these teenagers," said Mark Deuze, a professor at Indiana University who studies the media landscape. "Not by telling them to see a movie but finding ways they're going to tell each other."