Media Life in the Journal of Cultural Science

Really excited to report the publication of another part of my forthcoming book with Polity Press on Media Life. The latest issue of the Journal of Cultural Science features an essay based off a chapter on evolutionary theories and why we live in media, accepted as part of a special issue on research methods as moments of evolution (other media life papers are listed here).

Essay abstract:
Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.

The formal reference:
Mark Deuze (2011). Survival of the Mediated. Journal of Cultural Science 3(2).

The Journal of Cultural Science is a relatively new open access peer reviewed publication, coming from the Queensland University of Technology's Creative Industries Faculty. Cultural science - as a discipline and as a journal - is an attempt to bridge the false dichotomy between culture and science (as zombie categories of inquiry):
"Cultural science is emerging as the result of dialogue and convergence between evolutionary/complexity theory (especially in evolutionary economics) and the study of change in human relationships and identities (especially in creative industries and cultural studies)."