A quick thought regarding media in general, new media in particular and spefically regarding the logic of blogging (which includes its use). its well-established in media studies, that we use media as way to compare ourselves against the ideas, values and aesthetic of other people. the omnipresence of media in contemporary life in many if not most modern societies - and particularly the widespread use of internet - has prompted some to claim we live in 'the age of universal comparison', as we can now develop (para-) social relationships with, well, just about anything/anyone.

so... why don't we?