On Saturday, May 7 (2005), I was one of many presenters at the MiT4 "The Work of Stories" conference at MIT, Cambridge (MA), USA. My talk is basically an outline of my research agenda for the upcoming years, aiming to map the similarities between (making/doing) journalism, advertising, game designing and egocasting. The rough draft of my paper is online (scroll down to D; otherwise: deeplink) at the MIT conference website - feedback is much appreciated, please drop me a line (mdeuze at indiana dot edu) if you can! I will post and discuss any feedback on this blog.