PLEASE NOTE: I am updating this post as I go along, see below...

This post is also a request for your help. For a new collaborative research project I am planning to do a series of in-depth case studies on examples of what Jenkins has called convergence culture. basically entails instances where co-creation of content occurs between media users and media producers. The assumption is, that this cultural shift is happening across the media industry - from journalism to advertising, from gaming to marketing, from the movies to popular music.

What I am looking for, are particularly well-developed examples of places where this convergence culture is enacted. Let me offer some early (English-language) cases here:

Journalism: Bluffton Today; Northwest Voice; BBC's iCan; see the citizen media initiatives list (although many of those sites are not necessary collaborations between professionals and amateurs).
Gaming: This Spartan Life, Red Vs. Blue, The Strangerhood
Advertising: Craigslist
Open Publishing: Indymedia; Free Speech Radio News
Television: Current TV
Radio: Podsafe Music Network
Music: Dimmu Borgir website; Cowboy Junkies site
Art: Rhizome website, Pervasive & Locative Arts Network (PLAN) website

And so on. What I would like to ask you, is to send me links of places on the Web where these kind of things are happening too! For example: Wikimedia are not included in this list, because Wiki only serves as a platform for content creation, not necessarily as a place where content is created collaboratively between media producers (like the editorial collective of an Indymedia) and users.

Please let me know whether I am on the right track - any feedback is appreciated and I will update this listing continiously.

Thanks :-)


Wouter van Amerongen, Senior Editor at public broadcaster NCRV in The Netherlands, e-mailed me an excellent example of their enactment of convergence culture. Quoting his e-mail: "We maintain a website for bands and musicians called on (transl.: "unknown talent"). Bands create a passport and store their music and information on our website. In 2 years, 4000 bands joined the site and uploaded about 7000 mp3's. With this music, tagged by the bands, we maintain two webradio stations and a weekly podcast. The podcast is made by two national radio producers (Radio 3FM). 3FM and Radio 2 also select bands on a weekly basis and play the best music that is uploaded on the website. The webradio stations and podcast are available in iTunes, and offer a large audience for the bands.

Besides this, we co-operate with several mediapartners. For example: two Dutch newspapers (Het Parool and Spits) organized events on the website, the best bands were promoted in the newspapers and their websites with interviews, pictures and live events."

Bicyclemark also weighed in, and suggested the podsafe music network and Free Speech Radio News, which seems to be similar to the Indymedia network. Mark also gave me a hard time for not having a comments section on my blog... sorry about that ;-)

Got an e-mail today from Jaap Stronks, who is also working on more or less innovative types of media production (in his case: journalism) where 'old' and 'new' ways of doing things converge. Check out his blog, This Is Berry. He links to Jeff Jarvis, who goes on about how 'conversation is king' - echoing earlier research as reported in First Monday (2001). Let me restate that the key to convergence culture would be any kind of hybrid between content and connectivity.