MS Creative Industries @ IU


In a post almost a year ago I ruminated about the options to develop a largely informal graduate program of study at an university such as Indiana University, based on two core points of departure: [1] an interest in understanding, studying and mastering the management, creative aspects and labor practicies of working in the media (which would include careers in computer and video games, motion pictures and television, radio, newspapers and magazines, advertising, marketing communications and public relations), and [2] the notion that this demands an entrepreneurial approach to the coursework and study requirements involved, including work in media/communication/telecommunication disciplines, fields dealing with the economics, administrative and managerial aspects of culture creation, sociological and psychological approaches to organizations, institutions and work, art and creative production, IT and related fields, and so on.

In the meantime, my own work on media production has become more articulated, especially to broader notions of media economy, institutional and organizational relations, professional identity, and particularly: creative industries. Together with IU colleagues I've been thus thinking a bit more about offering incoming and prospective graduate students - particularly on the masters' level - a trajectory across the IU campus yet distinctively anchored in Mass Communication (the name of our graduate degree), based on a notion of creative industries.

In effect, this degree - in our Department that would be a MS degree - prepares students most effectively for media careers and production studies in the global cultural economy. The term was introduced by the British Department of Culture, Media and Sport in 1998, defining ‘creative industies’ as
“those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property. This includes advertising, architecture, the art and antiques market, crafts, design, designer fashion, film and video, interactive leisure software, music, the performing arts, publishing, software and computer games, television and radio.”
The concept of creative industries aims to reconcile the emergence of increasingly individual and small-scale, project-based or collaborative notions of commercial and non-commercial media production with institutionalized notions of cultural production as it exclusively takes place within the cultural industries. John Hartley of QUT's Creative Industries explicitly defines creative industries as an idea that:
“seeks to describe the conceptual and practical convergence of the creative arts (individual talent) with cultural industries (mass scale), in the context of new media technologies (ICTs) within a new knowledge economy, for the use of newly interactive citizen-consumers."
Considering these notions and the fact that we're about 8-10 months away from the deadline for new (esp.international) applicants to our graduate program, let me begin inviting students to contact me (mdeuze at indiana dot edu) for more information, ideas or suggestions regarding a MS in Creative Industries at Indiana University, to start in the Fall of 2008, with coursework included but not limited to the Department of Telecommunications.