Actors or Journalists?

[From IWANTMEDIA/New York Times]:

Conde Nast Seeks Journalists, Actors for Webcast

The Web site of Conde Nast's business magazine Portfolio is planning a Rocketboom-like business news Webcast to be presented by either journalists or actors. The magazine is looking to hire Web hosts who are "intelligent, charismatic and humorous."


Of course, this is especially interesing not just because of the easy with which journalists and actors are considered exchangeable, but also because of the recent problems at Portfolio between the different editors (just days before, one of the deputy editors was fired, and earlier unpaid bloggers were asked to contribute).

Here several strands of media work and convergence culture come together, as media properties try manage their shift from expert monomedia to converged and to some extent collaborative multimedia.